MultiChoice is reducing the price of DStv by up to 37% in various African countries, but it is uncertain whether it will extend this to South Africa.
The company recently informed subscribers in Uganda, Kenya, Tanzania, and Mozambique that their DStv subscription prices would be reduced from 1 September 2019.
Monthly DStv and GOtv subscription fees across East Africa will be slashed to make the service more competitive against streaming services.
MultiChoice Africa told TV with Thinus that not all markets where it operates would have the same price changes.
MultiChoice Uganda, for example, will reduce monthly DStv subscription fees by up to 30%, while Kenyan subscribers will see price cuts of between 5% and 37%.
“Each country has different cost structures influenced by local dynamics such as inflation, content costs, foreign exchange rates, local taxes and overheads,” said MultiChoice Africa’s head of corporate affairs Reatile Tekateka.
“We’ve done a lot of research into what pay-TV costs in other parts of the world and we believe that our DStv and GOtv services offer good value for money in the countries in which we operate,” she said.
MultiChoice Kenya said the price cuts “will grant more of our customers access to the complete world of exciting entertainment channels at a lower price”.
MultiChoice South Africa responds
MultiChoice’s senior manager for corporate communications Benedict Maaga told MyBroadband that they review their DStv prices once a year when they do their business planning.
“Our prices for the new year are announced before 1 April,” Maaga said.
“The price of DStv Premium in South Africa compares favourably with the pricing in other African countries.”